The Eight Standards of Japanese Beauty

By Donald Ash | Japanese Culture

Since coming here in 2008, I’ve gotten to have some downright fascinating discussions about Japanese culture and why certain aspects of the culture are the way they are. A subject that’s been discussed and rehashed, time and time again, is Japanese beauty. 

Before you call me a chauvinist and put my head on a spike, please hear me out. I’ve had these conversations with more Japanese women than I have with Japanese men.

It’s intriguing to hear how the conversation on “good looks” varies from person to person, from men to women and from country to country. Beauty is a topic that pervades every culture and society.

Whenever I overhear, eavesdrop on, Japanese conversations about aesthetics, my curiosity always gets the better of me. While minor things differ from conversation to conversation, some features (whether it was a man or a woman talking) are mentioned over and over again.

So here’s a list of the most common ones I hear, here list of the Eight Standards of Japanese Beauty:


Ayase Haruka Smiling

Ayase Haruka is seen as one of the most beautiful actresses/models in Japan. She is known for having beautiful skin. I think I just drooled a bit...

While smooth, clear skin is considered a fairly universal standard of beauty, in Japan it seems the lighter the skin tone the more beautiful it is.

The Japanese lighter skin phenomenon is a true mystery to me (said the brownest man in the room).

Could it be historically linked to Japanese geisha? The 19th century, female entertainers who donned kimonos, white makeup and red lipstick accents; the former pinnacle of Japanese beauty and elegance.

Or maybe, in a bygone Japanese era, your skin symbolized they type of family you came from. Darker skin meant you were part of the lower, working class while lighter skin was characteristic of nobility? If you’ve never read the book Shogun by , I recommend it. It’s a great story that showcases issues like this, ones that divided commoners and nobility in feudal Japan.

Regardless of its origin, skin is a HUGE issue for women all over Japan.* Pure, white, unblemished skin is extremely coveted here.
* I’m not sure how much this standard affects the southernmost areas of Japan i.e.-Okinawa/Kyushu)

If you’ve been here in Japan during the summer, tell me if you can relate to this. You’re lurching to the supermarket in 10,000+ degrees heat, dripping sweat (in your your shorts and tank top) when a Granny Bike Ninja whizzes past you.

A Granny Bike Ninja is a slightly older woman (early 50’s & over perhaps) who has every piece of exposed skin covered during the summer:


  • The warmest pants you can find,
  • Gloves that stop at the elbow,
  • A kerchief or scarf, and
  • No Bike Ninja Granny is complete without her giant, black visor…

​The reason you see woman so covered up on these hot summer days is primarily for skin protection. You know how tanning in America is considered cool? Not so much in Japan.


I remember having to get a CAT scan once at the Tsukuba University Hospital and as I was about the go in, one of the younger female nurses/trainees got super close to my face and told me “Sugoi! Hana ga takai.” She was admiring the bridge of my nose. I found this pretty interesting because in the U.S. I’ve gotten the occasional “big nose” comment, which I never really minded so much.

What makes a high bridge nose more desirable in Japan? If we just look at Western vs. Eastern cosmetic surgery patterns, we can get a bit of a hint. It’s always fascinating to find out what kind of cosmetic surgery people have done to make themselves more “beautiful.”

It seems that no matter where you go, people want a more “exotic” look. Some people take the word exotic to mean rare, but let’s change the word to “foreign” or “different” in this case. In the U.S. What to people usually have done to their noses? They get a skilled plastic surgeon to hack a their noses to make them smaller while fitting the natural contour of their faces.

In Japan, in Asia, it’s the opposite, and stronger, higher, slightly bigger nose bridge makes you unique, it makes you exotic. I’ve talked to women in Japan who have literally told me that they hate their noses because they’re too small! I guess every society has some type of physical appearance complex to deal with.


After one particular Golden Week holiday (one of the important holidays in Japan), I remember asking a Japanese friend how his vacation was. He had taken a trip to Hokkaido and began to tell me about how good the food was and how beautiful the women were. Curious, I asked him why the women in Hokkaido were so beautiful? “They have beautiful, white skin and slim faces,” he replied. Though it wasn’t an incredibly in-depth discussion about what makes a women pretty here in Japan, I never forgot what he said.

The slim/small face comment is one that I’ve heard countless times. So much so, that I would say it ranks as one of the top three beauty comments that I’ve heard.

I remember having a coworker once who I thought was gorgeous, but she was often down on herself because she was slightly heavier than the average Japanese women and had a round face. When anyone would tell her how pretty she was, she would kind of brush it off as something she couldn’t really believe.


Do you know the expression “ぼんきゅぼん (Bon Kyu Bon)?” Well in Japanese it’s kind of like onomatopoeia but not exactly. This expression is used when talking about a woman’s body shape. The first “bon” symbolizes a large bust, “kyu” means having a small waist, and “bon” means having a large curve at hips. Bon kyu bon is the Japanese equivalent of an hourglass figure.

On the Japanese beauty scale, I think the thin, slim, or petite woman trumps the one with amazing curves. Of course there are exceptions and personal preferences, but I think in general this is the case.

This is probably the only standard on this list that’s a bit of a toss-up. I had this conversation with Japanese men and women and it seems that no two people will have the same answer. I recently asked a Japanese friend (woman) “Which is more popular? The hourglass figure? Or the slim/petite one? She said the hourglass figure.

When asking a male Japanese friend the same question, he insisted on the slim/petite physique. It’s kind of hard to tell which is generally more popular.

Standards of Japanese Beauty

Every time I see one of these I cringe. I can't be the only one who thinks it looks like a torture device.


Every time I see one of these I cringe. I can’t be the only one who thinks it looks like a torture device.

How do we know curly eyelashes are a standard of beauty in Japan? Here’s how. One of these days when you’re on the train you may come across a young lady who decides to have a full-blown makeup session on the train ride to work.

When she finishes putting on powder, she may pull out a contraption that looks a lot like a torture device. This “device” was made to curl eyelashes into submission.

Another thing that I’ve seen (not really a fan, though) is the women wearing the OBVIOUSLY fake eyelashes. Generally it’s younger women who wear them, or who sit on the train and glue them on, but if they look fake, doesn’t that kind of defeat the purpose?

Again some aesthetic features are universal and eyelashes ( are one of them. It’s why women here, women in the U.S., Europe and countless other countries use mascara to make thicker, fuller, curlier lashes.


Since we’re in the eye area, we have to mention pink elephant in the room, probably one of the biggest ones on this entire list, the double eyelid! In Japanese they say “Futae (二重 – ふたえ) or Futae Mabuta (二重まぶた – ふたえまぶた)”

Why is the double eyelid a biggie? Well I’ve asked about this one, and the best answer I’ve heard was that having a double eyelid make the eye look bigger. I assume bigger eyes are more beautiful here in Japan.

The eyelid thing is one I don’t think I’ll ever fully understand. Personally, I’ve never looked at a woman and been like “Eww! Dude, she’s not cute at all because only has a single eyelid! There’s no way I’m dating her.” Just sounds kind of crazy to me.


Have you have snuck a peek a Japanese woman standing on train with a pair of amazing legs? It’s okay you can admit it, I won’t tell anybody. Women you can admit it, too. Well I think this is one Japanese women’s best assets. There are Japanese women with great legs!

The way I know great legs are important is because of how many women show them off regardless of the season. I’ve been sitting down, shivering, on the train in the winter and I’ve seen mini skirts short enough to almost show a bit of stockinged butt cheek. Sorry, but you’re not gonna hear me complain about that…not even a little bit

I also know this a standard from being a member at Gold’s Gym. My Gold’s Gym has quite a few women who compete in physique competitions. Some of their bodies put mine to utter shame. Once you’ve had some time to train alongside them and talk to them, you get a sense of some of their body insecurities (we ALL have them). One thing I’ve heard (several times) is women who wish their legs were longer.


They say beauty is only skin deep, but I disagree. Beauty can come from a woman’s personality/demeanor, too. A woman with a gorgeous exterior and a rotten core, or an abrasive personality kind of takes her down a few pegs on the ole attractiveness meter. At least in my eyes it does.

In Japanese culture, from the outside looking in, it seems as though personality and mannerism play a big role in how “beautiful” you are. An extremely poised/polite/elegant woman (think kimonos, hair pinned up, seiza (sitting on your heels), hands in the lap) is considered to be be more beautiful than say a wild and crazy, or brash one (think party girl, loud, drunk, or even rude).

I remember one middle-aged woman on a train who was talking with her friends, albeit louder than is comfortable for most Japanese commuters. I remember seeing an older gentlemen who looked at the woman in disgust. He mumbled under his breath 『バカみたい』(Baka Mitai) . This translates to mean (“Like an idot.” or “Such an idiot”). This instance showed that louder women (I think loud people in general) can literally be frowned upon.

While these are some of the typical characteristics I’ve heard here in Japan, beauty is relative. What’s attractive to me might not be attractive to you. What’s attractive to you may not be attractive to someone else. How “beautiful” someone is will be a debate that rages on until the end of time.

Quiz Time!

We've discussed the features that people consider beautiful in Japan.  But how well do you know these feautures? More specifically, how well do you know the anatomy of the face in Japanese? Take the quiz below to find out!


About the Author

Donald Ash is an Atlanta, Georgia-born, American expat who has been living in a Japanese time warp for the last eleven years. While in that time warp, he discovered that he absolutely loves writing, blogging, and sharing. Donald is the creator of blog. Wanna know more about this guy? Check out his "What's Your Story" page.

  • Chrisak4298 says:

    I agree whole-hardheartedly with this post. Another recent trending standard of beauty is snaggle teeth. Where Americans are very particular about straight, white teeth, Japanese people- especially girls- are getting surgeries done to purposely have snaggle teeth. I personally dont find it cute. But hey, to each his own.

    Also, I think having thin to no eyebrows is a long standing standard of beauty in Japan. You see it in old art both -painted and performance- and many young people today still shave down their eyebrows, even men!

    • thejapanguy says:

      OOOH! Nice! Yaeba culture, huh? I’ve heard about women getting surgery to make their teeth crooked because it’s considered cute. Can’t say I really like it either. But somebody does! Otherwise people wouldn’t be having those kinds of procedures done. I feel you on the eyebrows, too.

      Good stuff, Chris!! 😀

    • Vosche Voschie says:

      some of these alterations and the reason behind them is downright disturbing..

      snaggleteeth is a trait of a youth say between 10 and 16 if not addressed by a dentist. most adults don’t have this issue and those that do have it have it corrected at some point as it creates other dental issues if left untreated.

      this is the same thing as adult women dressing up school girl short skirts and button up shirts and calling it a fantasy when its a fetish that points to preferring young women over older .

      but it gets creepier when it also makes it look as japanese men could also be into child molestation.

    • Diane Kim says:

      Yeah so many Japanese do plastic surgery. Both men and women

  • Hiro says:

    Great article dude.
    I think that’s true in many Asian countries (Korea, Vietnam…). Keep a very clear skin color is important for women. Here in Vietnam it’s the same, they use a face mask and gloves to protect themselves from the sun.
    For the length of the legs it is also the same, and many young women are being operated (cut legs) to gain 10 cm !!!
    All the best 😉

  • Alex21 says:

    Hi there !

    Nice article indeed !
    I had a request to push forward the beauty consideration in Japan.
    Could you tell us, according to your conversations with Japanese woman, what are the main features that western men do possess and Japanese don’t, that make the difference for Japanese women ?
    Thanks, and sorry about the clumsy way I put my question, I’m not a native 😉


    • thejapanguy says:

      Great question, Alex21.

      I was thinking about that as I was writing, too. Funny enough, some of the very same standards hold for men, except I think there’s a whole lot more leeway on many of the factors depending on the dating/relationship dynamic. I think if someone is dating for marriage in Japan, you can throw so many of these out of the window if a man is a reliable guy with a steady income.

      But just talking raw attractiveness, a lot of the same things apply high bridge, big eyes, sometimes white skin. As far as bodies go, I think it some many ways it can go. Some women like muscles, some women don’t, some women like a bit of pudge, some don’t. Please stay tuned, because I know I’m going to have to do a follow-up on post on this very subject! 🙂

  • kurt says:

    During my trips throughout Asia I was offered explanations of why Asian women like milky white skin, and the recurring bit was darker, tanned skin indicated lower class and working outside. For the same reason ladies would exercise but go to great lengths not to get ‘lumpy’….muscular…in any way. That too meant you spent time in the fields, laboring. Now the good news! A man with a bit of a paunch is looked upon as well to do, because he has others doing the manual labor for him. A Japanese lady named Narita (we called her Airport-san) poked at my boss’s rather ample belly once and squealed ‘You must be verrry happy!’ Yay!

    • thejapanguy says:

      Always good to hear from you, Kurt! I remember reading something similar in the book “Shogun.” The entire concept is just so interesting to me. I didn’t really know about he “ample belly,” though. Thanks for some new insights. Good stuff, bro!

    • Vosche Voschie says:

      light vs dark skin, slim vs heavy ..all to do with wealth..just like it was in european societies and just like it is today everywhere else…again many of these so called preference are up for negotiation/compromise when it comes to forming relationships leading to something more serious than dating.

  • SumoFit says:

    I’m new to this blog and would just like to say how much I’m enjoying reading your posts. You are a talented writer and story-teller. I hope one of these days you will turn the best Japan Guy posts into a book.
    Here’s my two cents’ worth:

    1. light/white skin – Yes, Japanese women go to great lengths to protect their skin from the sun. You can always tell if someone is from the countryside – their skin is tanned and crinkly from working in the fields, even though women from the country also try to cover up with hats, scarves, gloves, etc. Japanese also tend to develop large age-spots on their skin, so covering up helps minimise those, as well.
    2. high-bridged nose – A small, narrow, high-bridged nose is considered to be a characteristic of the upper classes (as opposed to, say, commoners or peasants).
    3. small/slim face – Yes, for the same reason as #2. Japanese (and Native American) babies have the biggest cheeks in the world, so it’s funny that the small, slender face is so admired when they grow up.
    4. thin/petite – the slender, petite figure is considered more graceful. Also, the curvy, hourglass figure would not look good in kimono, which are cut in straight lines and so do not accommodate curves. The Japanese figure (both male and female) is broad from the front, usually with wide, angular shoulders and wide ribcage, but narrow when viewed from the side. Again, this figure looks best in kimono and karate-gi, etc. I read that standard sizing of Japanese judo-gi is such that the jacket is one size larger than the pants. Apparently, this is a problem for Westerners, who prefer the two garments to be the same size. I can only guess that the Japanese size them the way they do to accommodate their wide shoulders and ribcages. If you can find any information about this, please let us know (more random trivia with which to impress your friends).
    5. curly eyelashes – I don’t know about this one, but I would hazard a guess that most Japanese have straight eyelashes. Mixed- race Japanese often have gorgeous, long, even curl, eyelashes.
    6. double eyelid – It’s sad that they go to the extreme of having eyelid surgery. And in the West, those “cat eyes” are considered exotic and attractive!
    7. long legs—Most Japanese don’t have long legs, and they often bow out at the knees. Some people would argue that it’s because they squat a lot, others would argue that the trait developed to allow them to squat easily. Which came first, the chicken or the egg? There is also the question of “thigh gap” that has been making the rounds in US media. For most Japanese, thigh gap is a given; it’s a genetic trait, and if you don’t have it, you don’t have it.
    8. polite personality—Perhaps a better word would be “gracious”, which encompasses much more than mere politeness, which is, of course, a necessary part of graciousness. An abrasive, harsh, loud personality is definitely considered unattractive.

    I would add the following two traits that we were taught to cultivate:
    1. high-pitched voice – the gravelly Lauren Bacall voice is not considered attractive, and Japanese women make an effort to raise their voices to a higher pitch, especially when they are speaking with someone in a position of authority or of a higher social standing.
    2. grace – physical awkwardness, clumsiness, and any movement or mannerism that looks remotely masculine is frowned upon, for instance, a woman should never move anything with her foot, even if her arms are full. We were always told growing up to not be “heta-heta”. The thin, petite figure comes across as more graceful, assuming, of course, that she is not a complete klutz.

    • Diane Kim says:

      95percent of Japanese celebs have undergone in plastic surgery

      • TruthHurts says:

        100% of Korean celebrities, and non celebrities (80%) have gone numerous plastic surgeries! In Japan rates are dropping since 2009! While in Korea people are starting to even do jaw surgeries.

      • Ayhrix says:

        thats actually not true, the number is WAY lower than 95%

    • VistaOS says:

      – First of all, lighter/fair skin isn’t always a good idea. A tan skin is less likely to get skin cancer or melanoma cancer. Absorbing sunlight is good for you, it increases Vitamin D in your body lowering chances of getting Diabetes it also fights other types of cancers, increases bone density therefore protects from fractures and bone degradation as you age. It’s okay to have a light/fair skin, that is if you live in colder areas that has more winter than spring or summer. But having no tan in hot or sunny areas is similar to suicide, people should really learn to accept the way they are and stop going through risky procedures like plastic surgery and many other things just in order to get attention – as soon as you get sick those people will be laughing at you, than you’ll wish that you’d never had the attention to begin with.

  • AndyC says:

    I just found your blog. I taught English in France, Korea, and Vietnam. Japan would have been cool to try. Another thing with the skin is prevention of wrinkles. I think pretty much all races will get wrinkles faster if they stay out in the sun a lot. When I was in Vietnam I made sure to cover up with a mask and hood whenever I went out on my motorcycle. Nice blog.

    How is teaching in Japan? I was at a bad school in Korea. Are schools honest in Japan? Or does it just depend on the school sometimes?

    • thejapanguy says:

      Andy! I truly appreciate you taking the time to comment! You’re right about being in the sun causing wrinkles over time, regardless of the race. Thanks for the compliment 🙂

      I think I’ve been lucky to have been placed at good schools while teaching here. I really have enjoyed the teaching experience here. I’m starting to get into other work these days, to be honest, but my teaching days are a fond memory. But I feel you on that. The school you land can make a tremendous difference.

  • TokyoNightOwl says:

    There’s also the umbrella girls in summer. A clear sunny day and…an umbrella. Gotta keep that skin as white as the teeth!

    Also- one more to add: voice tone (pitch). The higher the octave, the hotter the girl. Japanese Fact.

    • thejapanguy says:

      Great examples, night owl. I like umbrellas over the clothing that covers every part of the body during the summer. It looks sooooooo freakin’ hot!

  • Ella says:

    What if you have light skin and freckles? On a girl.

    • thejapanguy says:

      Good question Ella. I’m really not sure how freckles are viewed here, but I think they’re the cutest thing!!
      I have a hunch that Japanese people would freckles and light skin on a foreigner are beautiful.

    • coco says:

      I’m afraid freckles are somewhat frowned upon as just like the tanning
      thing it indicates sun damage or too much time outside. This is just a
      generalization I’m sure many Japanese people don’t mind them or think
      freckles are very cute indeed!

      • Taysha Coughlin says:

        what if you’re a dark red ginger ? but like super pasty and you have small light golden freckles ,and they’re also only on your face and arms ?

        is it only a certain type of freckles ? is there a niche of ginger loving Asians ?

        I’m quarter japanese and am considering moving there eventually .

  • Brenton Stewart says:

    Absolutely Spot on.

  • J says:

    This article totally overlooks stuff like kuro gyaru. Young Japanese girls find darker skin pretty damn cool.

    • thejapanguy says:

      Nice! I’ve heard of the kuro gyaru thing, too. I really think I depends. I haven’t come across many women in the areas, I’ve lived in that are as big on themselves having darker skin. But I have come across more here in Tokyo than when I was living up in Ibaraki. Thanks for sharing, J.

    • Bizmu says:

      Ganguro is pretty niche, even for Japan. It’s not exactly “standard” like how this article is titled. Many girls with ganguro style who are reaching mid-adulthood will ditch this persona because it’s deem not very acceptable in their corporate culture.

  • Ming says:

    Hello! Just came across your blog, and the standards you mention here is similar across Asia. I’m sure it’s partly because of Japan’s soft power and awesome cosmetic marketing programs; maybe these standards are also influenced by Western cosmetics marketing as well.

    Some comments mentioned vocal pitch, and I do find myself automatically speaking in a higher pitch when I converse in Japanese. My classmates and I did an experiment back when I was in school and we found that even the men raised their pitch slightly when they spoke in Japanese, although not as obvious a change as the ladies. Somehow, the notion that the language needs to be spoken in a higher tone came across to students learning Japanese as a foreign language.

    There was also a period a few years ago, when having a hairless
    body (“tsuru-tsuru”) was considered attractive, even for men. Not sure whether this still holds now, though.

  • JoJoNaNa2000 says:

    I ‘m not going to Japan… I hate being called ugly…

    I knew there was a reason why I never saw black people in anime… But Hey…

    • Shan says:

      You’re pretty. I know of Black women who when Japanese see them can’t help but to shriek ‘kawaii!’ Kids always saying beautiful!! They may prefer one thing but can’t help themselves when faced with real beauty.

    • Diane Kim says:

      Don’t worry. Plastic surgery is super big in Japan. You are natural. Be proud of yourself.

  • Interesting.
    Specially the nose part.

    I enjoyed the article.


  • james1452 says:

    hey im james from korea.
    i don’t care about stander but i i think japanese are most beautiful on planet.

  • thalia says:

    I visited Japan over 10 yrs ago, for 3 month. During that time I heared many times tohe frases:
    you have sooooo big eyes!
    you have soo white skin! (I do have white skin, and actually VERY white skin) people even appreached me on the streets and wanted to touch my white skin.
    you have soooo big breasts! (larger than normal)
    you have soo light hair! (even though my hair are not blond, they are light brown I’d say)

    So all the things you mentioned in your blog, they are true, but you have totally left out the hair part. I noticed, that many Japanese people (men and women) like to bleach their hair. To me that was not blond, but foxy red. Looked quite odd to me, nut they found it attractive and pretty. So when I looked around in the shops, I discovered why it looked reddish or yellowish – they didn’t have hair colours that were ash toned. All the blonde colours were yellowish toned. I remember a Russian friend of mine, who couldn’t find the right hair colour and her mother sent her packages from Russia with the right ash-toned blonde 😀

    And the skinny part.. I think that this is popular, cause many Japanese men have fetish of child looking body. Remember the schoolgirl fetishes? I think that explaines the skinny part. Though there are certainly very many men who are into the hourglass shape. As I have that shape, I can tell that I was very popular because of that. And well, I have been around the world quite a lot, and that hourglass shape stops men on the streets everywhere…

    The eyelid part was very surprising to me aswell. Seeing wires sold, to get the second layer on your eye, just made me wonder, what’s next… 😀

    About curly eyelashes. Perhaps you don’t know but a certain eyelash extension fasion probably started from Japan aswell. It goes like this – a technitian glues curly false lash on your own lash, one by one. So you can get longer, thicker, curlier lashes for a whole month. Than you must go back to the technitian to get a refill. Nowadays they have gone even further – now they glue small false lash fans on one eyelash. That means that they build up a small fake lash fan consisting of 3-10 lashes and then that is glued on your own ONE lash. This procedure goes on and on, as you get a full set on your eyes. This procedure is quite popular in northern Europe (as they have mostly short, light and straight lashes too) and in Russia. The eyelash curler you pointed out (on the pic) is sold all over the world and it has been popular for ages! 😉 As I work in the beauty industry, I know. Fuller lashes are concidered beautyful all over the world, and women do it every day. Its just that most of them do it in their own home, not in the trains 😀
    A few links about the lash extension aswell:

    And something else for you to discover are the eyebrows. Women like to change them aswell very much all over the world. The get them tattooed and a new trend is microblading for eyebrows (that is done by a skalpel!) 😛

    Enjoy! 🙂

    • Diane Kim says:

      That’s why all most every Japanese did eyelids surgery

      • sheqee says:

        I have curly eyelashes and long legs, double eyelids, and I am thin, and I have a polite personality. Can I still be beautiful with my lovely and amazing dark skin in japan?

  • STR STTR says:

    And, those are the characteristics chinese and southeast asians don’t and will never have….. Koreans are close…
    Japanese are simply the most beautiful girls on earth….

  • Kyoko says:

    Do these apply to a japanese american? Are japanese americans viewed differently than other foreigners?

  • Miho2552 says:

    The curly eyelashes standard applies everywhere. I’m American, born and raised in Wisconsin, and lots of women here use eyelash curlers ^^ They are as horrifying as they look, I cut my eyelashes off with one of those once, never used it again.

  • Emma says:

    Hey, just a heads up, an article on the site Japan Info plagiarized off of this article. You can see it here:

  • Darryl says:

    Any thoughts on exchange program for my 14 year old daughter? She is studying Japanese. Thanks

  • Madison says:

    I actually fit all of these except for the white skin I have a light tan.

  • Olivia Chambers says:

    This was a very interesting read! Thank you for the insight on Japanese culture. I find it interesting how opposite many of those are to the U. S. I’ve noticed that the loud girls are usually the ones whom people see as more beautiful and the quiet polite ones as being un-interesting. The skin color one is very interesting too. I’m fair skinned and quiet so maybe I should move to Japan. Anyways, thank you for this article!

  • Kawaii Potato says:

    i’m using this article for a school project i find it a bit strange but oh well

  • Wannabe Kawaii says:

    I have all of those things except for the skin thing. I have light light skin but i have freckles. I guess i will be very desirable in Japan! Not so much here in America. I’m get teased about it.

  • Robby says:

    Remember that most of these “beauty standards” are also used to disrespect women.

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