Okay so on my way back from the Sony audition, I went into one of the convenience stores to grab something to eat. I grabbed an onigiri (torii gomoku, 鳥居五目because it’s my favorite), some mentos, and some water. I walked the counter and made my purchase, turned to walk away and did a full spin because out of my peripheral vision, I saw a Kit Kat bar I’d never seen before. On the package there was a picture of a fluorescent green Kit Kat. It really didn’t look all that appealing, but it was out of the ordinary.
I could recognize only some of the kanji on the package, so I figured it would be good Japanese practice for the day. I asked the attendant what some of the kanji were on the package and he explained. This special Kit Kat was made from Zundafumi, ずんだ風味, which (from what I’m told) is a sweet, soybean snack that is famous in Sendai. The kanji in yellow at the top says, 東北を応援しょう！, Tohoku wo ouen shou!, “Let’s Support Tohoku.” This Kit Kat actually helps to raise money for earthquake relief efforts. The pink oval on the left corner of the package says:
Ikko atari jyu en wo kifu
ikko=one piece/unit sold, atari=is like the word “per,” 10 yen, kifu=to contribute or donate
**wo-is a Japanese particle that is needed for the sentence to make sense.**
For every Kit Kat sold, ten yen will be donated to relief efforts.
So not only was I satisfying my sweet tooth, I was helping the world at the same time…YAY!!
In the end, I must say the original, milk chocolate Kit-Kat is definitely the better-tasting of the two. But I do think it’s a cool idea to try to use something that Sendai is known for (Zunda fumi, ずんだ風味) to help raise money in lift peoples’ spirits. I don’t know how well these Kit Kat bars would sell in the U.S. but I’m sure on Halloween, Nestle could sell loads of these things (well I guess they sell loads of everything they make, anyway). We don’t hear so much about the earthquake in the news anymore or about the reconstruction efforts, but it’s going to be going on for a long time. So if you see one of these Kit-Kat and want to try one. You should buy one, because every little bit helps.
Thanks for reading,
P.S.-There are some other cool Kit Kat flavors here in Japan that I didn’t even know about. Thanks, Amanda.
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